Welcome to theBalm, where we believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we’re timing).



Creamy Lip Stain

Meet Matt(e) Trimony.®

Matte Eyeshadow Palette

Even Steven®

Whipped Foundation

Nude Dude®

Nude Eyeshadow Palette

Mary-Lou Manizer®

Highlighter & Shadow

Meet Matt(e) Hughes®

Long Lasting Liquid Lipstick